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Avery Dennison Invests $75M in Wiliot to Scale Physical AI 

This expands joint go-to-market efforts, preferred inlay design, and manufacturing partnership to accelerate the adoption of physical AI.

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By: Rachel Klemovitch

Assistant Editor

Source: Avery Dennison

Avery Dennison Corporation announced a $75 million minority investment in Wiliot, a global leader in Physical AI for supply chains. This strategic investment deepens the long-standing partnership dedicated to creating a more intelligent, transparent, and connected world.

As part of this deepened relationship, Avery Dennison will serve as Wiliot’s preferred inlay design, manufacturing, and commercial partner. The two companies will significantly strengthen and expand their joint go-to-market efforts to accelerate the adoption of digital identities on physical items across key industries, including retail, logistics, and food.

The investment also reflects Avery Dennison’s commitment to delivering differentiated value to its customers by expanding its portfolio of sensor technologies and solutions. 

Additionally, Avery Dennison will receive a seat on the Board of Directors for Wiliot with the investment, in addition to its existing Board Observer position.

“We believe in the power of passive Bluetooth Low-Energy (BLE) and the significant opportunity to expand our portfolio with the solutions from Wiliot,” said Francisco Melo, president, intelligent labels technologies and digital solutions for Avery Dennison. “BLE is a complementary technology to RFID. It increases the total addressable market and allows us to provide a broader set of solutions for improved visibility and condition monitoring for our customers, unlocking important data sets not possible before. With our strategic investment in Wiliot, we meet growing market demands to create value by connecting the physical and digital worlds.”

“Avery Dennison is a global leader in digital identification solutions and the premier partner in the design, manufacturing and go-to-market capabilities for Wiliot at the scale required to realize accelerating demand,” stated Tal Tamir, co-founder and CEO of Wiliot. “This investment from Avery Dennnion and growing partnership across our teams is transformational for the adoption of Physical AI.”

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